Imagine being able to wipe your ass with HB2.
That vision drove McKinney, an advertising agency in Durham, to launch a campaign called #flushHB2 where they printed the entirety of House Bill 2 on toilet paper. They also made an accompanying video and distributed the rolls to local businesses. At the weekly Moral Monday protests outside of the state legislature building, protestors showed up festooned in the toilet paper. That was back in April—McKinney just released a new campaign that highlights the myriad music tours cancelled as a result of HB2.
Brad Brinegar, the company’s CEO, has good reason to wade into the political fray surrounding HB2. He fears that “unless HB2 is overturned, the state will continue to suffer economically and we’ll suffer along with it because of the statement that it makes about how we think about people here.”
Right after HB2 passed, McKinney partnered with the Human Rights Campaign and helped spearhead their effort to get CEOs across the country to sign an open letter denouncing HB2. Over 160 signed in total. “What unites all of the companies that signed is that the most progressive, forward-thinking companies value diversity and want to do business in environments that support that,” explains Brad. “You look at HB2 and they call it the bathroom bill, but that’s just a red herring for a broader set of discriminatory elements that we just couldn’t support.”
There are other clear incentives for business owners like Brad to oppose HB2. “We can’t be a great company unless we have clients who are forward-thinking and progressive.” And, he adds, “there is nothing about HB2 that supports our ability to attract those kinds of clients.”